#1 Animated Icons & Links
This is two separate features but works very well together. You won't really get a feeling for the animated icons on an image so here is a link to the store in the example: See animation in action.
Speaking of links, that is a feature this store is using as well. All text fields in the app works as HTML </>. That opens up for a lot of customisation if you know just a little bit of code. One of them are links.
As shown in the last feature on the product page below, there are 3 links in the paragraph. You can link to anything you could possible want to. Simple use an 'a' tag. Here is how: <a href="link">link text</a>. That's it. Copy that and enter your real link instead of 'link' and the text ou want instead of 'link text'.